Domestic free shipping on orders over $99!

#myreason


Because every adventure, action and even choice of meal has its reason. Often it is a underlying feeling, memory or dream that guides us forward. So we ask you to take a moment and reflect - who do you become in nature? Where do you go and what do you eat? What are your reasons for adventure?

We decided to ask some of our users what time in nature is for them. Find their answers below.

Carolina Lundberg

I ride a nice single track trail through the forest down to the water where I find a sunny spot by the water. 

Read more

Henrik Orre

When heading outside with the family, it doesn’t matter where we are, may it be in a forest, mountains, a park, by the sea – it’s the contrast from the city that makes an impact.

Read more

Mija Dropuljić

I remember one sunrise on Velebit in Croatia – a beautiful moment that became even more perfect when a fellow mountaineer handed me freshly brewed coffee.

Read more

Lars Löwenborg

Lars was born in Stockholm but moved out to the countryside when he retired a few years ago. When he was younger he did a lot of hiking in the Swedish mountains, always wearing gumboots and jeans. Nowadays a walk along the sea with the dog and his wife is his favorite kind of outdoor experience. 

Read more

Stefan Lundgren

I always try to create a meal that’s a little above expectations and it‘s always exciting when someone comes by and I need to step up the game a little. 

Read more

Miklos Schnitzer

Miklós had a very exciting childhood with plenty of time in nature, something he believes helped shape his current outdoor lifestyle. Today, bushcrafting, hiking and wild camping are all huge parts of his life.

Read more

Magnus Kalstad Forseth

Magnus both lives close to the outdoors and works within the outdoor industry.  Although he’s passionate about having a rich outdoor life, the most important thing for Magnus right now is to give his kids the same chance of enjoying nature and outdoor life as he experienced.

Read more

Alix von Melle

Alix works as a freelance PR manager, but her great passion is (high altitude) mountain climbing. Having climbed seven 8,000-meter peaks without the use of supplementary oxygen, she is currently one of Germany’s most successful female high altitude mountaineers.

Read more